Among the greatest gifts from our forefathers was the ability to translate passions and providence, problems and parodies, and all things provocative into articulate words - simply understood and powerfully felt.  Their compelling editorials, appeals, and pleas shaped the way we do business and orchestrated the fabric of our culture.  Despite the impact of well-written words, it seems today that for many, it is a lost art.  While numerous adults suffer from its lack of existence, it seems our children are at the greatest risk for reverberating damage.  Here's why.
 
Although technology moves along rapidly and our children seem to catch the wave, they must not only be literate in the lingo.  Often comfortable with their interpretation skills of electronic buzz words, they miss the art of communication that is aligned with the very concepts they treasure.  For every app, there was first a pitch.  Their favorite stars, first agreed to language-laden contracts.  The tech toys they can't live without, were first designed with pictures and proposals - filled with words.  While they enjoy life as consumers, are they also able to contribute to others' enjoyment as producers?  That will require an acuity for writing.  
 
Beyond technology, humanity is an emotional sort, even when they don't believe so.  The people whose pockets drive the economy are constantly seeking to be pleased, compelled, and impressed.  How do we do this?  Primarily, with what we say.  Whether through commercials, music, media, or memorabilia, the ability to craft messages with effectiveness and efficiency is what empowers both leaders and unknowns to move the masses.  Is your scholar able to communicate with calmness, creativity, and candor?  That's how jobs are landed.  That's how client bases are cultivated. That's how businesses began booming - as a result of the power of a pen.  
 
When our scholars demonstrate that they are visionary in nature, and we recognize the potential of their impact, we must be sure to align their strengths with the craft that can catalyze their success.  Writing is a skill to be nurtured and developed to enable them to transfer their experiences, not merely as an opinion or bland review of facts; but, as a powerful tool for change; an insightful, evocative moment; a call to action on behalf of the under-served.  We know we've invested in them the seeds of optimism, tenacity, and fervor.  Let's also equip them with the power of the pen - so they can write the histories of the future.

This month's guest blogger
Carla M. Brown, BSBA, MM-HRM
Educator, Speaker, Writer, Coach